Senior Director of Media Full Time

Summary:

Reporting directly to the CEO, CFO and CMO of Shirlyn Group, the Senior Director of Media will assume responsibility for overseeing the paid media budget and ensuring the growth and effectiveness of ad spend. This role entails leading media planning, experimentation, delivery, and optimization for the Marketing Team. Managing a team of dedicated media experts, the Senior Director will also serve as a crucial connection point within our operating model, fostering exceptional partnerships and collaboration across analytics, finance, product, and technology teams. The ideal candidate should possess a strong sense of accountability, agility, and a collaborative mindset. They should be driven by delivering impactful results and empowering team members to achieve both individual and collective goals.

Description:

Why this is an exceptional opportunity:

This role offers a unique chance to contribute to the growth of a rapidly evolving business function within ShirlynPay, operating in a dynamic and fast-paced environment. You will have the opportunity to make a significant impact and drive growth in a purpose-driven organization that is redefining its industry. With ShirlynPay experiencing growth across all market segments, we are seeking a candidate who can help us build the next generation of tools, processes, and partnerships to enable our team to excel. The position offers diverse challenges, complexity, and intellectual stimulation, requiring exceptional mental agility and the potential for substantial value creation. The Payments and FinTech industry is currently one of the highest-growth and most competitive sectors, and ShirlynPay occupies a strong position within it. This role is perfect for someone who thrives on challenges, seeks personal growth, and has a competitive spirit.

Join our team as we reimagine Marketing at ShirlynPay. We are transforming our marketing model and elevating marketing as a growth lever and a game-changing function. For marketing professionals, this is a once-in-a-lifetime career opportunity to explore the potential impact of your craft in reshaping the dynamics of a customer-centric business.

Responsibilities:

• Take responsibility for the paid media program, driving continuous improvement in return on ad spend (ROAS).
• Ensure the delivery of media plans and results align with the goals and priorities outlined in the Segment Marketing Plan. Foster accountability and a collaborative mindset within the Media Team to achieve the objectives of each segment. Provide reporting and establish effective communication channels to optimize this partnership.
• Lead the commercial partnership with the Global Agency of Record. Define accountabilities, establish regular communication cadences, and drive operational excellence to maximize the impact and efficiency of media spend through this partnership.
• Foster a culture of test and learn and promote an experimentation mindset within the media team and with partners. Develop new ways of working that align with a test, learn, and scale agile model.
• Provide exceptional leadership to the Media Team, effectively managing and guiding them to achieve their Objectives and Key Results (OKRs). Foster a culture of learning, feedback, and individual growth, creating development and growth plans for each team member.
• Provide thought leadership and develop an innovation roadmap for media capabilities, ad-tech, media measurement, platform experimentation, and media channels.

Competencies:

• Expertise across the Media Lifecycle, including Strategy, Planning, Buying, Delivery, and Optimization.
• Proficient in agile practices and experimentation.
• Highly analytical with strong financial acumen.
• Excellent written and verbal communication skills.
• Collaborative mindset and orientation.
• Skilled in situational leadership, knowing when to empower and when to provide guidance.
• Proficient in goal setting, accountability, and delivery.
• Experience in team leadership and management.
• Strong attention to detail.

Experience:

• Marketing Leader with a specialization in Media and a minimum of 15 years of experience. B2B and B2C experience is preferred.
• Proven track record in building and scaling Media capabilities and driving Media Transformation.
• Operational experience in managing media budgets and delivering and improving return on ad spend (ROAS).
• Deep understanding of media measurement and full-funnel measurement.
• Experience driving change management in a fast-paced and dynamic organization.
• Demonstrated ability to build outstanding business partnerships.
• Proven experience in transforming teams, including hiring, retaining, and coaching team members to achieve peak performance.
• Highly valued experience in Payments and Financial Services.

Previous Roles (Examples):

• Head of Media
• Head of Growth
• Strategic Media Planner
• Industries of Interest: Fintech, Tech, Telco, Retail, Travel, Financial Services

The type of leader that flourishes at ShirlynPay:

• Results-focused, tying all work to Objectives and Key Results (OKRs) and commercial impact.
• Strong collaborator who excels in partnering with stakeholders to achieve mutual success.
• Change agent, capable of leading organizational change in a rapidly evolving business environment.
• Thought leader who uncovers consumer insights and identifies new marketing opportunities.
• Nurturer of talent, empowering individuals and teams to perform at their best.
• Comfortable with ambiguity and capable of turning the unknown into action.
• Challenges the status quo and constantly seeks improvement.
• Believes in the “Greater Good” and prioritizes the needs of others.

The type of person who may not succeed:

• Command and control leadership style. ShirlynPay values leaders who elevate their team members rather than exert strict control.
• Individuals who need full control over all aspects of their work. ShirlynPay seeks leaders who can partner independently to deliver outstanding results.
• Specialists in a single discipline. Candidates with deep experience in only one aspect of marketing may not thrive in this role.
• Rigid planners who avoid taking risks. ShirlynPay values individuals who embrace a test-and-learn approach, maintain a continuous learning agenda, and demonstrate a propensity for calculated risks.

Shirlyn Benefits and Culture:

At Shirlyn, we value our employees and offer a comprehensive benefits package that includes:

• Healthcare coverage (medical, dental, vision, prescription drugs).
• Health Savings Account with employer funding.
• Flexible Spending Accounts (Healthcare and Dependent care).
• Company-paid Basic Life/AD&D insurance.
• Company-paid Short-Term and Long-Term Disability.
• Voluntary Benefit Offerings (Voluntary Life/AD&D, Hospital Indemnity, Critical Illness, and Accident).
• Employee Assistance Program.
• Business Travel Accident Insurance.
• 401(k) savings plan with discretionary company match and access to a financial advisor.
• Access to Shirlyn Foundation support.

Perks (HQ Location)

• Free lunch every week.
• Pets allowed in the office.
• Free gym access.
• Free gifts.
• Annual holiday party.
• Invitations to special events.
• Free snacks and drinks every day.